Why First Watch CEO’s Handwritten Notes Are Winning Hearts in a Digital Age

In a world dominated by digital communication and AI, First Watch CEO Chris Tomasso is reviving a timeless leadership practice: handwritten notes. Each month, Tomasso personally writes congratulatory letters to employees hitting major milestones, a gesture that resonates deeply in his 15,000-strong workforce.

This old-school approach highlights the power of genuine connection in leadership, proving that even small acts of appreciation can foster loyalty and boost morale in today’s fast-paced corporate environment.

A CEO’s Personal Touch in a Corporate Giant

Chris Tomasso, leading a breakfast and lunch chain generating over $1 billion annually, dedicates time each month to handwrite notes celebrating employees’ 10, 20, or 30-year milestones. Having penned over 500 notes, he believes this simple act honors those who excel in their roles and remain loyal to the company.

“I just love people that pick their lane, they love it, and they don’t want to do anything else. I want to thank and reward loyalty, longevity, and the contributions they make to the company.”—Chris Tomasso, First Watch CEO

From Personal Experience to Leadership Philosophy

Tomasso’s commitment to handwritten notes stems from a cherished thank-you letter he received early in his career at Hard Rock Café. Now a CEO himself, he minimizes hierarchical barriers by eating lunch alongside employees and fostering a culture of appreciation and connection.

“I eat lunch in the break room with everybody, which always blows new employees away—that I just sit down next to them and bring my lunch and have lunch with them.”—Chris Tomasso

Why Handwritten Notes Still Matter in the Digital Era

Despite the rise of emails and texts, many top executives continue to value handwritten notes for their personal impact. Neiman Marcus CEO Geoffroy van Raemdonck sends several thank-you notes daily, while Chevron’s Mike Wirth recalls how such gestures made a lasting impression early in his career.

• Geoffroy van Raemdonck sends 3-5 handwritten notes daily, supplementing with digital messages.
• Mike Wirth values paper notes as a meaningful way to show appreciation across Chevron’s global workforce.
• OpenAI CEO Sam Altman uses writing as a tool for clear thinking and problem-solving.

“If a CEO had sent me a letter and actually knew what I was doing, it would have been a really big deal for me.”—Mike Wirth, Chevron CEO

Looking Ahead: The Enduring Power of Connection

As AI and digital tools reshape communication, the act of putting pen to paper remains a powerful symbol of genuine human connection. Leaders like Tomasso demonstrate that slowing down to appreciate employees personally can build stronger, more loyal teams in any industry.

In an age of rapid technological change, these handwritten notes remind us that authentic recognition transcends convenience and continues to inspire.