Hisense Slashes Prices on UR9 RGB LED TVs, Undercutting OLED Rivals

Hisense has dramatically reduced the prices of its UR9 RGB LED TV lineup on release day, making these models far more accessible to consumers. The 65-inch version now costs $1,999, down from $3,500, with similar steep discounts on the 75-inch and 85-inch models.

This aggressive pricing move positions Hisense’s UR9 as a strong contender against flagship OLED TVs from LG and Samsung, which previously outperformed and undercut the UR9 in price. The cut also appears to be a strategic response to Samsung’s recent pricing announcement for its own high-end RGB LED TV.

A Bold Price Drop Shakes Up the Premium TV Market

Originally priced at $3,500 for the 65-inch model, the Hisense UR9 was more expensive than top-tier OLED TVs like the LG G6 and Samsung S95H. The sudden price cut of up to $2,000 makes the UR9 significantly more affordable, challenging the dominance of OLED in the premium segment.

Competition Heats Up with Samsung and TCL

Samsung’s release of its R95H RGB LED TV at a price slightly below Hisense’s original MSRP likely triggered this price adjustment. Currently, Hisense and Samsung are the only brands offering 65-inch RGB LED models, while LG and TCL focus on larger sizes with higher price tags.

• Hisense UR9 65-inch: $1,999 (down from $3,500)
• Hisense UR9 75-inch: $2,999
• Hisense UR9 85-inch: $3,999
• Samsung R95H RGB LED TV priced $300 less than Hisense’s original price
• TCL QM8L uses blue LED backlight and SQD technology, priced competitively

What This Means for RGB LED TV Buyers

The UR9’s price cut makes it an attractive option for consumers eager to experience the vibrant colors and brightness of RGB LED technology without paying a premium. While OLED still leads in performance, the UR9 now offers a compelling balance of quality and value.

“This price cut is a new level of aggressive pricing from Hisense, making the UR9 a far more affordable and appealing choice for RGB LED enthusiasts.”—John Higgins, Senior Reviewer, TVs & Audio

Looking Ahead: The Future of RGB LED TVs

As Hisense and Samsung battle for dominance in the RGB LED space, other manufacturers like Sony are expected to enter the market later this year. With prices dropping rapidly, consumers can anticipate more competitive options and innovations in premium TV technology soon.